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Preface: This post was originally published in 2018 and has been updated on April 26, 2025, to provide you with the most current and accurate information.
Amazon is undoubtedly one of the best e-commerce platforms in India. Since its inception in India from June 2013, this platform has grown unbelievably fast and given a very tough competition to other prominent platforms like Flipkart and Myntra.
Becoming a seller on Amazon gives you an amazing chance of establishing a Pan-India reach. A wide array of products including grocery items, Baby Products, Beauty, Books, Electronic Goods, Jewelry, Kitchen, Luggage, Mobile Phones, Movies, Music, Personal Care Appliances, Personal Computers, Tablets, Toys, Video games (consoles and games), and Watches are sold on Amazon currently.
If you want to know how to become an Amazon Seller in India, then go through this blog post wherein we explain all the necessary steps.
You won’t believe it but there are multiple benefits of registering with Amazon. Below we have listed out some of the major benefits of registering with them:
A tailor-made e-commerce website for your business.
Multiple digital issues like development and maintenance of the marketplace, logistics handling, payment processing are handled by Amazon India.
Pan India reaches.
You don’t have to worry about the marketing aspects as they are taken care of by Amazon India.
For Amazon Seller Account Registration in India, you need the following documents:
PAN card
Aadhaar Card
GST certificate
Business registration
bank account details (cancelled cheque/bank statement)
Address proof (utility bill or rental agreement)
For Amazon register as seller, you need to fulfill several key steps. In this section, we have explained each key step in detail for you:
To get started with Amazon seller registration India, the first step is to visit sell.Amazon.in and then click on the ‘Start Selling’ option available on the homepage. After clicking on it, you will land on the next page.
If you already have an account on Amazon.in or Prime Video, setting up a seller account is super easy. Just sign in with your existing email and password, and you’ll be asked to verify your phone number with an OTP.
If you're new to Amazon or want to create a separate seller account, click on ‘Create your Amazon.in account’. Then, just enter your name, mobile number, email, and set a password. Then, hit ‘Continue’ to move forward. After that, you’re ready to start entering your business details. So, make sure you have all the necessary documents and information handy. It'll make the process smoother!
Once you successfully create your account, you need to enter your GSTIN (Goods and Services Tax Number). Make sure to enter it correctly, and then hit “Confirm to Verify”.
But if you're planning to sell GST-exempt items like books or bangles, you can skip this step. Simply select the option that says "I only sell non-GST categories, like books, etc." and move ahead without entering a GST number.
In case you did enter GSTIN, the system will require you to upload your GST Certificate (REG-06 with Annexure A and B). This is required to verify your business. The verification process can take up to 72 hours, but you don’t need to worry as you can continue setting up your account in the meantime.
Now, it is time to give your store a name. Whether you're a seasoned business owner or just starting out, you can either stick with your current business name or choose a brand-new one.
Need a little help? Amazon.in even offers auto-generated name suggestions to spark some ideas. And don’t stress too much. If you change your mind later, you can always update the name in your account settings. Just remember: your store name is often the first thing customers notice, so choose something that reflects your brand and leaves a great impression!
To deliver your products to customers, you'll need to set up a designated pickup point. You can choose the address linked to your GST details, which will be available as an option.
If you'd prefer to use a different location, then you need to click on 'Add new address' in your account settings on Seller Central. Just remember, while you can update the pickup address later, it must remain within the same state as listed in your GST registration.
Now, it is time to decide how you want to ship your products. There are two options that every seller has for shipping their products. This allows them to conveniently decide whether they wish to take Amazon.in portal’s help or rely on other options for product delivery. These two options are as follows: (i) Easy Ship & (ii) Self Ship.
With Easy Ship, Amazon.in handles the delivery for you. You just need to store and pack the items at your pickup location, and Amazon.in will collect and deliver them to your customers. Note that this service comes with extra charges, like pick and pack fees and weight handling fees.
With Self Ship, you're responsible for the entire shipping process. You manage the storage, packing, and delivery of products either on your own or through a third-party courier.
Pro Tip: If you choose Easy Ship, you can decide whether to include delivery fees in the product price, offer free shipping, or list delivery costs separately.
Now, enter the details of your active business bank account. Make sure all information is accurate. This account will be used for your business transactions and is where Amazon.in will deposit your sales earnings, after deducting applicable charges.
Enter your accurate default GST rate after that. If you need assistance, you can click on the ‘Tax Calculation Methodology’ link for guidance. Even if you don’t have your full product range ready yet, it’s important to have at least one product prepared for listing. This is a required step to officially launch your store on Amazon.in.
Select the 'Add products and start selling' option. You’ll then be asked to provide details like product images, descriptions, pricing, and more. It’s a good idea to make sure these details are clear, concise, and attractive to customers. Once you’ve listed at least one product, you’ll be able to go live with your store.
Once you are done with listing all your products, Click on the “Start Selling” button. You will finally have completed the Amazon seller registration process. You can then start exploring the wide range of tools and programs that Amazon offers to sellers upon Amazon vendor registration.
While each program has its eligibility criteria and purpose, you can take advantage of ones that match your branch, and get a chance to improve your selling strategy and improve your overall experience as an Amazon seller. After following these steps you will be done with seller registration on Amazon and ready to sell your products on Amazon and receive orders.
If you want to start an online business, or take your offline business online, it is a good idea to become an Amazon Seller. To register as a seller on Amazon, you simply need to follow the steps we explained in this blog post. Make sure to have all the necessary documents in place in advance to ensure the registration process goes smoothly. If you desire to obtain company registration in India for becoming a seller on Amazon, don’t forget to get in touch with the experts at Registrationwala.
Q1. How to sell on Amazon India?
A. To sell on Amazon India, you need to register as a seller on sell.Amazon.in.
Q2. How to register seller on Amazon?
A. To register as a seller on Amazon, you need to visit the Amazon Seller portal and follow the instructions we provided in this blog post.
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